Saturday, June 1, 2013

Why the customer always right?


Is the customer always right?

Of course not. But don’t tell them that! It is perfect for Information Technology industry.
It is a tough Question for any one who is working in any area. Yes, the customer is always right, when you are the customer in IT industry.

·        One side, you want to deliver awesome customer service. On the other side, if you keep letting your customer be wrong, they’ll walk all over you. A lot of that comes down to personalities and the ‘control’ issues some people have.

·        But when a customer thinks they know more about something than you do and they edit the project and interfere your work then you have to go back in and explain why you did something the way you did and why their edit is not accurate. It’s beneficial for them to make the change too as they don’t want to do something incorrect on their work for their customers to read.

·        Fortunately they are mostly minor things like one guy who was convinced that everyone has Facebook Graph Search already when not everyone does. But what can you say; you are picky about the content that gets published under your name.

·       Customers are looking for guidance and to be led in a direction to boost sales, build brands, and be found on page one of Google for organic search. They need you so you are on top but if they know something better than you in this case I can say you should leave your client. If they disagree with your tutelage or direction at every turn, you cannot keep them as a client. 

·       You may had plenty of clients who have a relatives who seems to know more than you do sometimes, according to the client.  When that happens you step back and figure out if it will ever work out.  you cannot spend your time discussing basic items over and over because of that cutting in where he/she has no business cutting in.

·      You try to please your clients at every turn but as the person who is ultimately responsible for what happens – the end result – you have to be diplomatic much of the time to get certain points across.  Of course, you have some great clients but only because you have no problem cutting lose the people who cannot take direction, even when they ask and pay for said directions. 

·        Sometimes if you want to keep the client you need to find a solution that protects their ego. Of course, the same could be said about any relationship. Now, if the client is belligerent or otherwise unpleasant to work with, you may decide it’s not worth keeping that relationship alive.

·       Most of the time the client is wrong.  That doesn’t necessarily mean that you are right. In many cases you have been hired because they are ignorant and need to be educated about using the Internet to help their business grow.  Most of the time the issue is your fault because you were unable to educate them on the how and way we are doing something one way as compared to another.  Once you are able to address the true issue and do a better job of explaining the reasoning to the customer, the relationship can continue to prosper.

·       Let me ask how many times are you editing your posts before they get published? So same thing will apply in every industry.


·      What’s happening when your (future) target audience hears about a wrong service, advice or product of your company, so be prepare to explain client why they are wrong because at that time there is no way to say to the customer/client: That was wrong? 
All humans are making mistakes, but in business it’s killing so don’t say client is wrong and be ready to explain always.


·       Client hires you because you are expert leaders in your industry and hence, this comes with a responsibility to educate your clients and come up with the right solutions to match their needs and during the process, stay open to feedback (clients too), there is a higher chance of a winning outcome.

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