Can you use facebook as Marketing and Sales?
How do you use Facebook for Business?
How to use
Facebook to generate Business?
Different
businesses use Facebook in different ways and purposes, and people also follow
brand pages for a variety of reasons. However, most people admit to following
brands in order to receive special offers that are only available to members of
their Facebook communities. The fact is, when you have 1100 people who
Like your brand, that’s 1100 potential customers.
Use your Facebook page to
make them feel good about the brand as well as your products or services. This
way you’re cultivating a community of advocates who will feel so good about
your brand, they won’t only buy from you, but they’ll act as advocates and
provide good word of mouth marketing.
For
example Starbucks is giving free Wi-Fi for their customers without any
conditions. People have reason to go there and spend whole day and
sit there for one reason. It may apply with Facebook. In order for
customers to log into the free Wi-Fi, they are required to “like” the Facebook
business page. When they do, they receive an offer for doing so, and consequently, the
business owner can repeatedly market them.
To create
a business page you can go on https://www.facebook.com/business/build.
Establishing
an online presence and bringing together all of your marketing collateral is
hard. But the key is plan it and decide the strategy so people can find and
believe in your brand. Facebook is one part of many online channels to do this,
but coming first in this category. People are in touch with FB so much now that
simply not having a business page could turn someone away or be a ‘loss’ in
business.
Link
your facebook account with other related brands/businesses, follow the related
Brands. Establish a following/interest in your brand/products/service and
generate data on how your audience is interacting with your page. Do Analysis
of available audience data. Allow you to experiment with ideas like comps,
promo’s, and ask your audience’s opinion about you/your brand. It will allow
you to do things like invite people to things, message your audience directly,
and follow important trends etc.
Another
way to promote and improve your business is do contests on facebook. Majority
of the people like Facebook Contests and I think it work really better for
engagement, analysis and structured plan. People are getting bonus points for
sharing. They don’t always fly though. In contests you may get the
e-mail address and it is best way to increase your customers.
I feel
like Facebook works really well to build a community but to translate your
audience into direct sales is hard. I like making sure you get your
Facebook fans onto your e-mail list by contests or direct contact and many
people think e-mail marketing is more powerful than Facebook for converting to
sales. But they may have come from a Facebook connection first.
Facebook is a great place to share things and connect with new people,
but e-mail is where the real marketing occurs.
If you
have done everything that you can think of: good discount, free gift, free
promotions, posting once a day, putting new products up, asking questions to
initiate conversation, etc. But for some reason you are having a hard time
getting people to our page. In this case you may not have proper plan and
analysis for the business. Business analysis may solve this problem.
Sometimes
you think you need more pictures and post with more interesting info. A lot of
your posts are like: ‘Have a good weekend!’ ‘Enjoy your week everyone!’ good
thoughts on at your products, you can do your business by a lot more fun and it
will attract your audience also. Post better pictures of your products and just
post video information that may interest your audience.
Some
good examples of facebook pages are
Very interesting post. Thanks for sharing. Facebook marketing is very important for every Business as it helps to present your business globally and to have more customer. For better result one can take help from some good Facebook marketing agency
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