How
Interactive Elements Can Generate Traffic
By Tom Denton
Internet
marketing is getting more and more competitive and you have to find ways to
stand out from the crowd if you want to generate more traffic. These days
visitors are not satisfied with just coming to your site and reading your
texts. They also want to be able to interact with you and others. So if you
want to drive more traffic to your site and ensure they keep returning as well,
here’s what you should do. You need to give them something that will involve
them directly with your site. You can do this by adding interactive elements to
your website.
Interactive
elements are those strategies you use to get your visitors to interact with you
and or among themselves that will generate enough interest to keep them coming
back to your site again and again.
Here are
some examples of interactive elements and how they can benefit you in getting
repeat visitors:
Allow
submissions
You can
allow your website users to submit tips, articles or jokes. This is like having
guest bloggers and is a great way to get fresh content for your site. Simply
create a form on your home page with a link to a page where users can submit
their own content. You will then include these submissions on your site once
they have been approved. Now, you have two choices here. You could allow the
submissions to be used any place else other than on your site. This means you
use them for free and retain no rights to them. Or you could consider paying a
small fee and keeping all the rights. Get some advice from a lawyer for this
option though.
Add social
sites
Do you
know anybody these days who’s not on Facebook, Twitter or Google Plus? Me neither.
Basically people like to interact with each other and you should take advantage
of this. By adding these social sites to your website you have access to an
extremely large group of traffic and potential buyers. Treat them right and you
can get them to talk about you and your offerings. On the internet, positive
word of mouth publicity is really important.
Polls and
surveys
Have you
ever noticed that controversial topics seem to get a lot of attention? How many
times did you read something for that very reason? You want to generate
interest with your interactive elements which will increase traffic. So place
controversial polls and surveys on your site. You have to find a balance though
as they should be in good taste. If you don’t want to make them controversial
you should at least make them thought-provoking. Provide results instantly that
show how other users have voted. Some web hosts offer this feature in even
their most basic packages, just in case you don’t know what to do. And all you
need to do is fill in the questions.
Just so
you’ll do it instead of only thinking about it, having an interactive site
gives you more credibility. When you create relationships with your users it
builds their confidence and you in turn build more traffic. Because, more
potential exist for them to buy from you and stay with you.
Tom Denton
invites you to check out http://www.seo-ninja.net/
– where you’ll get more solutions to your SEO problems, delivered in an easy step-by-step
action guide.
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