Facebook Campaign

Successful Facebook Campaign

What makes a great Facebook campaign? What is Social Media Campaign?

Campaign that builds a loyal, engaging and rewarding audience for the business. 

Campaigns are subjective and it depends on difference things, for example, your goals and Plans for the campaign and how many people you’re targeting. Running a campaign on Facebook is almost like running a parallel virtual business. For good campaign you have to consider factors like business type (retail, academic, technical etc.) audience category, target location, age, gender etc.

Goal is either lots of engagement or   some   nice  sales  and goals for Facebook Contests where I want x number of subscribers and x number of new Likes by the end of the week.  

 So you have to start out with a goal, know how you are going to measure it, and also know what that will hopefully bring you.  

Sometimes I’ve hit them, other times not so much and then we evaluate what went wrong and what we could do better.  

Good Facebook campaign has attributes like 1. Gets more number of likes for the page, campaign or picture 2. Generates sales for a business and get emails of audience

A great Facebook Campaign is determined by the real meaning behind it. If you remember there’s a case study from Chevrolet, which they tried to engage fans by recalling memories with their own Chevrolet cars. Although its just a simple photo uploading app, but it was very sweet and meaningful to fans.

To know your campaign goals/objectives is not easy. Once these are established, flesh out social strategies that will fulfill these goals. Then, formulate tactics (the day to day execution) that will fulfill your strategy. 

Also, don’t let creativity take a front seat over everything else. Make sure the campaign is something that engages fans for the right reasons and the right goal. The creativity should come naturally. 

I agree with the popular sentiment here that a successful Facebook campaign is determined by your goals. I wrote an article recently on http://corp.wishpond.com/how-to-run-a-facebook-contest/ that discusses the top 5 goals of facebook contests and how to achieve them:

·       Acquire New Emails or collect Email:
Email is permanent contact. Who knows when Facebook/tweeter will charge for your account? Every person who enters your Facebook contest gives you their email and contact details, making them a new lead to sell to. Apply strategy to maximize new emails and leads you need to maximize entries..

·       Create Brand and Brand Awareness Brand awareness is earned exposure for your brand and products through the sharing by your fans. Brand awareness metrics include how many people were forwarded an email about your brand from their friends, how many people saw a shared message about your brand, and how many people see when their friend likes your brand’s Facebook Page. 

·       New Fans and more than one social media: No need to depend only on Facebook. Use Google +, https://twitter.com or http://pinterest.com. By adding a “Like to see” fan-gate image to your contest you can entice users to Like your Facebook Page to see your contest. For example, use a fun, branded graphic with an arrow pointing up to the Like button to maximize Likes.

·       Ask reference and User-Generated Content: Ask users to contribute and give price to them. User generated content includes photo, videos and written recommendations by fans that mention your brand or products.

·       Contests: It is better option as I said above. A regular schedule of monthly or weekly contests is an easy way to keep fans engaged and coming back to your Facebook Page to see what’s happening. Give some gift to keep coming on your page.

·       Another key aspect of success is how much did you advance your relationship with your page fan. Did they join your email list? Clearly gaining a deeper, cross-channel relationship is better than just having a follower on Facebook or Twitter. So plan your campaigns to win attention, gain engagement, and capture email permission from new fans and converted older fans.

·       Tie your social media campaign together with your loyal subscriber email campaigns since both work together to deliver your message and inspire action from your fans.  

·       Create a Facebook Event and meet up group to make more networks. Then encourage people to “invite” their friends to the event. This works better than a post on your FB wall about the event because it shows up in a calendar.

·       Another option is to have the party gift that appears to be exclusive to your FB fans. Like – Mention you saw this on Facebook and get a special gift when you make a purchase. This can create more buy-in/incentive from fans to follow you and feel like they are members in a special group. Give time, day, and location, discount details to everybody. Be sure to include the link to the Facebook event in the image description as well.